History of a brand – TAG Heuer

Celebrating the brand’s 150th year, TAG Heuer embodies precision, prestige and innovation. Garner Bears delves into its legendary history and achievements…

“From a small workshop in the Swiss Jura Mountains, TAG Heuer has transformed into a watchmaking legend. Recognised throughout the world for its luxury sports watches and pioneering work in chronographs, TAG Heuer watches epitomise prestige and performance, brilliantly fusing technology with design. TAG Heuer has revolutionised 150 years of watchmaking history through a constant pursuit of excellence and innovation, maintaining a strong link between the company of today and the people who have shaped its history. From heroes of the past to the stars of the future, our ambassadors read like a who’s who of modern history: Edouard Heuer and Steve McQueen, Ayrton Senna and Leonardo DiCaprio, Lewis Hamilton and Shah Rukh Khan, Tiger Woods and Maria Sharapova. Together they all share a strong determination to achieve their ultimate goals, pushing the limits of what is possible through hard work and mental strength. We cannot know what the future holds, but we do know that if we continue to look forward, we will be the ones who shape it.”

 Jean-Christophe Babin

President & CEO, TAG Heuer

THE TAG HEUER STORY – TIMING THE WORLD’S PROGRESS SINCE 1860

1860: Edouard Heuer founded a watchmaking workshop, which was the beginning of TAG Heuer’s extraordinary history.

1869: At a time when all watches were wound with a key, Heuer changed the course of watchmaking history forever, with his first patented invention: a keyless, crown-operated winding system.

1887: Patent for the Oscillating Pinion still used in some contemporary chronograph like the Calibre 1887.

1892: Edouard Heuer died and the company ownership passed on to his two sons Jules-Eduoard and Charles- Auguste Heuer.

1911: The Time of Trip – the world’s first dashboard chronograph for cars and planes was patented.

1916: The Mikrograph – the world’s first stopwatch able to measure 1/100th of a second was created and used for the Olympic games from 1920-1928.

1933: The Autavia – a combination of Automobile and Aviation, the world’s first dashboard stopwatch for cars and planes was created.

1962: American astronaut John Glenn wore a TAG Heuer stopwatch on an orbital mission, making TAG Heuer the first Swiss watchmaker in space.

1966: The Microtimer – the world’s first miniaturised timing system accurate to 1/1,000th of a second was introduced.

1969: The Chronomatic Calibre 11 – the world’s first automatic chronograph movement with micro-rotor was launched.

1971: TAG Heuer becomes Ferrari’s Official Timekeeper till 1979.

1985: TAG Heuer teamed up with McClaren Mercedes, the longest running and most successful partnership in Formula One history.

2003: Tiger Woods became TAG Heuer’s worldwide brand ambassador.

2005: The TAG Heuer Calibre 360 – the world’s first automatic chronograph movement accurate to 1/100th of a second was presented at Baselworld.

2005: Hollywood and sports personalities like Maria Sharapova, Uma Thurman, Brad Pitt and Kimi Raikkonen endorsed the brand.

2009: The Monaco V4 – the world’s first watch with belt drives, linear mass and ball bearings.

2010: The legendary company celebrates with TAG Heuer’s 150th Anniversary Limited Edition 1860-2010.

 

The Precious Opal

Opal has been a popular gemstone for many centuries with a very interesting structure.  It is a fragile hydrated silica material, made of sub microscopic silica spheres held together by more silica and water. It is a soft stone, easily altered in appearance by changes in heat and pressure. This mineral contains varying amounts of water within it that determines the appearance of the gemstone.

Opals can be seen in a variety of colours some are also colourless; the other colours are white, yellow, red, orange, green brown black blue.

Precious opal shows a variable interplay of internal colours, this play of colour comes from opal’s formation process, which is different from many gems. The most familiar opals are nearly opaque white or more translucent white, some having a black or reddish background. All opals vary greatly in their colour of fire. Some have only red and orange lights, some have green, and some also have yellow and blue lights. Black opals may have all of these colours as well as purple.

Opals show just about every shade of every colour in a variety of combinations. Opals with an abundance of red are usually the most expensive. Those strong in blue and green are equally as beautiful, but less rare, so their price is somewhat less.

This gemstone has an equally interesting history behind its symbolism, origin and name. There are many myths pertaining to the stone. The name opal is derived from the Sanskrit word ‘upala’, meaning “precious stone,” and later the Greek derivative “Opallios,” meaning, “to see a change of colour.”

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There is an Indian legend about the origin of the opal. Quoted from Gemstones by Willard Heaps:

“…The gods Brahma, Vishnu and Shiva once vied in jealous love for a beautiful woman. This angered the Eternal, who changed the fair mortal into a creature made of mist. Thereupon each of the three gods endowed her with their own colour to be able to recognise her. Brahma gave her the glorious blue of the heavens, Vishnu enriched her with the splendour of gold, and Shiva lent her his flaming red. But all this was in vain, since the lovely phantom was whisked away by the winds. Finally, the Eternal took pity on her and transformed her into a stone, the opal, that sparkles in all the colours of the rainbow.”

To ancient Romans, the opal was a symbol of love and hope. Orientals called it the “anchor of hope.” Arabs say it fell from the heavens in flashes of lightning. It was believed to make its wearer invisible; hence the opal was the talisman of thieves and spies.

In Elizabethan England, the opal was treasured for its beauty. Shakespeare wrote of it in the Twelfth Night as the “queen of gems.” Queen Victoria presented her children with opal jewellery, thus making the stone popular. But the stone continued to have a mixed reputation, chiefly due to a novel written by Sir Walter Scott in 1887 that depicted it as a stone of evil.

It symbolises beauty, charm and divine grace and entitles a person to have a luxurious life. Opal is a wonderful stone and the birthstone of October.

Appropriate for earrings, pendants, brooches and rings. However, it is softer than most other gemstones. Because of that opal works best in earrings, brooches and other pieces that rarely encounter scuffs and impacts.

When used in a ring the best designs have a bezel that protects the stone – instead of being placed in a prong setting that allows the edges of the stone to be exposed.

All in all opal is a very extraordinary gemstone. Mainly sourced from Australia other sources include USA, Turkey and Brazil, Czech Republic and Slovakia.

The story of Heart

Shapes and symbols have played a huge role in communication for mankind. Square, circles, triangles, lines are a few which have stuck with us for a long time. Man was inspired to draw these shapes by interacting with the environment around him. Leaves, sun, moon, animals, birds are all elements which lead to visual communication.

All these shapes convey a different meaning. A square shows stability, triangle shows growth, a leaf expresses life but the emotions related to these shapes may vary in understanding and interpretation. There is one shape that expresses the same emotion to everyone – The Heart.

The heart shape was found much earlier than the 13th century but it did not depict the meaning of love as it does now. It was typically considered as foliage: in examples from antiquity fig leaves, and in medieval iconography and heraldry specifically the leaves of ivy and of the water lily.

Different cultures have derived various meanings to the shape centuries ago.

The heart symbol, in Christian iconography was a stand in for the soul of Jesus. The Centurion who pierced Jesus’ heart at the crucifixion with a lance was the first reference to the sacred heart in the scriptures. The heart symbol was incorporated in a number of stained glass windows and cloister decorations.

Moving on to the Egyptian ‘ab’, or ‘heart soul’ it apparently bears a remarkable resemblance to the stained glass Christian iconographs. The story of the ab was that one of the Egyptian’s seven souls came directly from the mother’s heart, in the form of holy lunar blood and would descend to the womb and take the shape of her child.

Hearts can be seen on the bible Jesus holds in the Empress Zoe mosaic in the Hagia Sophia in Istanbul. It probably dates from 1239.

The heart symbol reached Japan with the Nanban trade of 1543 to 1614, as evidenced by an Edo period Samurai helmet (dated c. 1630), which includes both the rounded and indented forms of the heart symbol, representing the heart of Marishiten, goddess of archers.

The first known depiction of a heart as a symbol of romantic love dates to the 1250s. It occurs in a miniature decorating a capital ‘S’ in a manuscript of the French Roman de la poire (National Library FR MS. 2086, plate 12). In the miniature a kneeling lover offers his heart to a damsel.

 

This shape was not limited to paintings and carvings; of all the styles of jewellery heart pendants remain one of the most symbolic pieces. Throughout history, pendants, adornments hanging from a cord or chain have held great meaning, whether it is for protection against evil spirits or devotion to a deity.

The first pendants made and worn in America held significant sentimental meaning, typically representative of courtship, marriage or death.

During the Victorian era, heart-shaped lockets became increasingly popular. These pendants were given as a condolence following the death of a loved one. A memento of the deceased, a lock of hair and later, photographs, were placed into the locket, which was often engraved with a death symbol, like a skull, and the date of death.

Eventually, heart pendants grew to represent a broader range of love rather than just grief for the deceased. The heart pendant itself is representative of one heart lying on another.

When given in courtship, the pendant conveys romantic love. Maternal love is expressed by passing heart pendants down from mother to daughter.

Modern heart pendants have greatly evolved since Victorian heart-shaped lockets, although lockets are still popular. The types of materials that have been used to construct a heart pendant are practically limitless. Wood, gemstones, silver, gold, crystals and pearls are just some of the materials commonly incorporated into pendants.

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A heart is one of the most common but meaningful elements of design in jewellery making. Diamonds and other fine jewels often accent the pendants. The majority of heart pendants are appropriate for everyday wear as well as some formal occasion.

Garner Bears has a very entrancing range of heart pendants in various combinations of gold, white gold and diamonds. A perfect gift for the one you love. Various brands offer you unique designs in heart pendants at affordable prices. Pendants that can be adorned daily adding a touch of elegance to your natural beauty.

 

Ethical Photography

We all love details, may it be gossip, work, movies, fashion, everything needs to be loaded with details. Without it, any given information seems incomplete. In our fast life this information should not just be detailed but also be available ASAP. Today everything happens with a single touch and the need for physical presence for each chore is not so essential anymore, clearly preference has shifted from the bricks and mortar to online shopping.

We go online, see something we like, we read the details, and we place the order. ‘Knock-knock ‘we have what we need. Don’t like it? Send it back, like it? It’s all yours! And more times than not we are satisfied with our purchase. For those rare occasions when we return a delivery it may be due to various reasons – the product might be damaged or different from what we saw online. While the first can be blamed on sheer bad luck, which doesn’t make the experience any less disappointing the latter is not the buyer’s fault as they are likely to feel cheated. This complete process of online shopping depends on the goodwill of the online store, but the desire to buy is a direct result of what we see. And online businesses make sure that you love what you see.

Along with crisp details of products, the seller provides the most aesthetic of the visual cues to entice the buyer. It seems fair, but what if the product you are attracted to is nothing but a computer generated design and not an actual photograph. Now that does not seem too ethical, does it?

No doubt, some products are photographed but a lot that we see now-a-days is a result of software. Products like clothes, bags, footwear etc. are photographed, later edited and enhanced in digital software like Adobe Photoshop to make them more appealing. Then there is the CAD or Auto CAD software. CAD stands for Computer-aided design, it assists in designing houses, office buildings, interiors and anything else that previously required an actual preview. Products that are rendered or designed using this software work as a finished diagram, thus they are immensely useful for interior designers, architects and even jewellery makers. The people responsible for creating the product receive the drafts that allow them to see various angles and aspects of a product. It makes their job easier to attain the desired goal.

Making multiple pieces is expensive, time consuming and a risk in case the jewellery item is not sold and there is no room for error in design. Hence they make 3D images of a particular design that helps the designer to replicate during production. Unfortunately on online websites these 3D designed images are the ones showcased.

When it comes to making jewellery the end result is not always as perfect as the designed image due to the changes in the stone colour, size, intricacies of the piece are not possible that the software does so easily. The finishing of the jewellery may, may not be as smooth and perfect as the rendered image.

Featuring CAD drafts I s not entirely inappropriate as long as the result is more like the visual than not.

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Garner Bears understands this simple requirement of the customer – to see what will be delivered to them. It is but natural for the customer to expect the product that is being delivered to them be just as they are shown while making the purchase.

This is the reason why Garner Bears follows ‘Ethical Photography’. All products are actual photographs and not CAD renders nor are they enhanced digitally for any reason. It is a promise to deliver what is showcased. And while it is necessary for jewelleries to look shiny and beautiful it should not be an unethical way to lure in customers. Garner Bears takes pride in showcasing their genuine pieces just the way there are made, visit http://www.garnerbears.com to take look at their shiny but very much real jewellery products.

Feel the Blue

Come to think of it, don’t you feel like the colour blue is unnecessarily subjected to the phrase ‘feeling blue’? There are quite a number of blue things capable of making us feel anything but ‘blue’. It is a colour that has a variety of shades which can sooth us and then some to entice us.  A clear blue sky to start your day with is truly positive. A blue Dahlia appears to be so mysterious and magical. Then there are blue gemstones to add to the enigmatic allure of blue. Blue can convey a lot of emotions – as wide as the sky, as deep as the sea.

When it comes to blue gemstones, Sapphire is the most valuable and precious, due to its excellent colour, hardness, durability, and lustre. Sapphire’s blue colour can range from light-blue to deep-blue.  There are several other colours too – yellow, pink, white, green, purple, orange, black. Since sapphire is a gem-quality form of corundum, it is incredibly hard and durable, with a hardness of 9 on the Mohs scale. It is also considered to be one of the most precious of all gems available today.

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Blue sapphires possesses the quality to standout as well as blend so well it is almost a secret play of hide and seek.

The most valuable colour of Sapphire is a cornflower blue colour also known as Kashmir Sapphire or Cornflower Blue Sapphire. Another extremely valuable Sapphire form is the very rare, orange-pink Padparadschah. An exotic type of sapphire, known as Colour Changing Sapphire, displays a different colour depending on its lighting. In natural light, Colour Changing Sapphire is blue, but in artificial light, it is violet. Its extraordinary colour is the standard against which other blue gems, from topaz to tanzanite, are measured.

Sapphire are mined is several places throughout the world. Important Sapphire sources include Sri Lanka, Burma (Myanmar), Thailand, Cambodia, Madagascar, Tanzania, Australia, and the U.S. (Montana). The Kashmir region of India/Pakistan was famous for its Kashmir-blue Sapphire, but little material comes from there today.

Aren’t those born in September lucky to have Sapphire as their birthstone? For centuries, sapphire has been associated with royalty and romance. Sapphire is a symbol of the heavens, said to guarantee good health, innocence, truth, and preserver of chastity. Traditionally, it symbolizes nobility, sincerity, and faithfulness.

The beauty, strength and significance of Sapphires tempt everyone into possessing one. A month to feel the blue and the Sapphire’s hue.

Jewels are Now Online

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One thing that is constant in today’s modern world is ‘change’. Transformations have been happening constantly for the past few years and now we even wake up to a new one every day. These changes are so prominent that they never go unnoticed thanks to the social media. People are now like small children who need a new toy daily and luckily getting it has never been easier.

This rapidly changing world goes hand in hand with a fast, convenient, user friendly lifestyle. Everything should be as easy because there is so much we have to deal with on a daily basis. There is one word that strikes immediately that gives us all – online. There is nothing that cannot be done online, it is time and energy efficient, easy to use and provides a variety of options. Everything under the sky is now available in online stores books, clothes, footwear, electronics, stationery and even groceries. Everything at your door step, so there is no reason to say no!

As a result India has embraced the e-commerce industry all too willingly. India’s e-commerce market was worth about $3.9 billion in 2009 and now is likely to be USD 38 billion by 2016. There is certainly a hike in the market and when you think about it, it is not so surprising.

In India everyone loves food and is equally fond of jewellery. There isn’t an occasion or festival that does not encourage us to buy some gold. The jewellery industry that employs 2.5 million people in has now ventured into the online market. In India the online jewellery market is expected to hit USD 3.6 billion in the next three years, which is roughly 20 per cent of the global market size estimated at USD 18 billion.

This simply means that like all other markets online jewellery market is growing immensely and gaining trust. Garner Bears is an online portal that lets you buy authentic, certified jewellery and gems. It sells luxury products along with jewellery and assures conflict free diamonds. Dive into the internet and start looking for jewels that you so desire.

A Connoisseur for Luxury

BRAND_08 07 16-03Many of us are examples of the famous phrase – ‘jack of all trades, master of none’. As useful as it is to have an in general knowledge of various subjects sometimes it’s just not enough. Unchartered territories require a special guide, unless everyone is blessed with a ‘Mr/Miss knows it all’ for a best friend. The skill of knowing everything there is to know about a certain subject is certainly very impressive. Even if one is born with such a talent it can only be perfected through immense study and practical experience. Like a connoisseur, a person who is well acquainted with something or somebody, having a great deal of knowledge about the fine arts, cuisines, or an expert judge in matters of taste. Our lack of thorough knowledge is what makes a connoisseur especially important. A person who has an in-depth knowledge of a subject which interests us may it be art, music, food or wines etc. is what we need when internet, books and blogs are insufficient.

There is one such area where it doesn’t hurt to have some help. Buying jewellery is exciting and stressful at the same time. No matter how many times we buy jewellery we don’t get used the act. Attraction is undeniable when it comes to diamonds and all that stands in its league. This is a delicate matter which we are familiar with but our know-how just grazes the surface. There is so much we overlook without realising when we buy a piece of jewellery, watch or even accessories. They cost a fortune and yet are not given enough thought into. Not each luxury product is authentic, nor is it faultless. No common man, woman living in luxury could be held accountable for not knowing enough about these high-end products they fancy so much. Thus certain things are best left to the specialists.

What we need is a luxury connoisseur. Garner Bears is one such connoisseur who can help us with everything that speaks luxury. May it be diamonds, gold, platinum, watches there is nothing that Garner Bears does not know! Profoundly knowledgeable in the areas of jewellery and luxury brands, Garner Bears is not only well acquainted with such impressive items but is also deeply passionate. Garner Bears has a keen eye while selecting all the products it presents, its dedication and knowledge is backed by trust and integrity. And that’s the reason why it shares a strong bond with renowned houses such as Swatch Group, LVMH, De Beers, Platinum Guild and more. Garner Bears is well aware of all the dos and don’ts while dealing with luxurious products. Hence is the safest and best bet one can get with international certifications and conflict free diamonds. Garner Bears is an online concierge service that brings us genuine products in its finest form. A service that can flawlessly guide is in every purchase we make. It is not just a business for Garner Bears but a workforce driven with passion, honesty and credibility.